Our Lions just went global, and they want us along for the ride: Detroit has launched One Pride Worldwide, a new fan membership platform powered by LAVA that you can pull up on the Lions app or right in your web browser. Rich Haddad, our President and CEO, is steering this one, and if you're already a Lions Loyal, Cub Club, Lady Lions or Pride Unleashed member, you're automatically rolled into the Rookie tier. There's a Legend tier too — a hundred bucks, bumping that online merch discount from 10% up to 15% across North America, Europe and Australia. Why global? Because the Lions earned marketing rights in Germany, Canada, Brazil, Austria and Switzerland through the NFL Global Markets Program, and that work pays off on Nov. 15 in Munich against the New England Patriots. Think about that: our first international game in a decade, our flag planted an ocean away. The membership and the Munich trip are two halves of the same idea — Detroit isn't a local secret anymore.
Feel free to follow the link below to keep tabs on One Pride Worldwide and everything headed to Munich this fall.
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